THERE'S a quiet irony in the fact that journalists love to hate spin - the art of manipulating facts and figures to make a client look good - yet most of the best spin doctors have a background in journalism. Moving from journalism to public relations is often sneeringly referred to as "going to the dark side".
But it's not surprising that many do; journalists learn from day one how to present their stories to grab readers' attention, so it's no great stretch to present information in a manner designed to enhance a client's interest. Read More
The Australian
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