BRISBANE chief executive Paul White yesterday was forced to defend his club's sponsorship by two mining companies involved in coal-seam gas projects -- an issue that is causing deep divisions in Queensland and NSW.
AngloAmerican and Arrow Energy have partnered with the Broncos, putting the club at odds with the farming community.
White told shareholders at Brisbane's annual meeting that sponsorship agreements with global coal giant AngloAmerican, signed in 2010, and Arrow Energy, a deal finalised this year, would help grow the Broncos brand not just in Australia but also globally.
He said independent research by Roy Morgan found the Broncos have a nationwide fan base of 1.3 million and enjoyed a television audience last season of 25 million -- the best of any Australian club in any code and a powerful brand for unpopular mining companies to attach themselves to.
The Australian
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