The Marcellus Shale natural gas industry has gotten tripped up by the F-bomb.
Not that word.
"Fracking has become almost a dirty word," said Brian McDermott, spokesman for Gregory FCA Communications, an Ardmore public relations firm that has measured popular sentiments associated with various resource-extraction terms. It found fracking lacking, scoring even lower in positives than strip-mining.
Fracking, of course, is short for hydraulic fracturing, the controversial process for recovering natural gas. The word - harsh, threatening, and vaguely profane - has become a linguistic weapon in the shale-gas culture wars. Read More
The Philly Inquirer
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