Coal seam gas issue presents a wicked problem. Wicked problems are hard to define, have competing values and cannot be definitively solved. For wicked risks, perceptions are just as important as the risks themselves.
Wicked Problems as Political Hot Potatoes
So when a wicked risk becomes a hot political issue how do you know whether you’re being reliably informed or being sold a pink surfboard?
Recently, Ben Cubby reported in the Sydney Morning Herald on the public relations challenges discussed at an industry conference:
“A consultant, Daniel Tormey, recounted his experience with the development of oil drilling off California’s coast, and drew parallels with opposition to the coal seam gas industry in Australia.
“Environmental concerns were addressed, and the public had not logged any major objections, he said, but then the Hollywood actor Daryl Hannah was photographed carrying a pink surfboard and protesting about oil drilling.
FAQ Research
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