Lying mining companies 'adbusted'

The advertising industry is insidious. A massive US$464 billion was estimated to have been spent globally on commercial advertising in 2011. Next year it is tipped to grow by another US$22 billion despite the ongoing economic crisis in Europe and the US.

Advertising is an industry built on constantly lying to the people, in order to sell us junk we generally don't need. Advertisers like to make us feel ugly, fat, or otherwise unfulfilled. Unless, of course, we purchase their product. Whether it's MacDonald's or Mitsubishi, the message is that it will instantaneously fill this manufactured void in our lives!

But advertising stooped to a new low with the "We Want CSG" ads, created by the Australian Petroleum Production and Exploration Association (APPEA). In the face of a broad, growing movement demanding our water, environment and health come before CSG and fracking, the ads present a glossy and utterly false picture of coal seam gas (CSG), as was recently exposed in Green Left Weekly.

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